And a better user experience means better chances at sales! They’re one of the main factors that decides whether or not a user watches your video and engages with it. Mid-roll in-stream video ads usually appear around 60 seconds into a video. One study suggests that consumers are 23% more likely to remember a brand name shown within the first 3 seconds of the video. When a user clicks on a video from their News Feed, it opens in a player that includes other suggested videos. Secondly, as people are watching videos in their Newsfeeds, Facebook is allowing brands to build audiences out of that engagement. Facebook is the largest social media platform in the world, with over 2.38 billion monthly users. After identifying your target audience, use Facebook’s ads manager to target your ad for three main audiences: Core audiences offer the most basic Facebook video ad targeting. By showing them how you can help them add value or solve a problem. The visual tests and comparisons are great because they act as testimonials to the product’s quality! The goal is to convince users to stop scrolling and watch your video. The singers are top-notch, the... 3. That’s exactly why we made this comprehensive guide with everything you need to know to kickstart your own stellar Facebook video ads campaign. Recommended: at least 1,280 by 720 pixels Video ratio: 9:16 to 16:9 Video file size: 4GB max Minimum video length: 1 second Maximum video length: 240 minutes The video is under two minutes and captures the audience’s attention with storytelling almost immediately. Facebook video carousel ads are great because they offer a lot more creative space within a single ad. This increases the ‘ad inventory’, so to speak, available to advertisers willing to produce shorter video ads, which in turn, reduces their CPM. You can also use A/B testing to figure out which Facebook ad format works best for each type of content. In fact, you want to ensure a mobile-friendly user experience from start to finish for all Facebook video marketing campaigns. Moreover, 53% of customers say that UGC is the content they most want to see from brands. Facebook News Feed is the constantly updating list of status updates, photos, videos and more in the middle of the Facebook home page. These ads fit the same format as regular stories and keep the user’s experience seamless and uninterrupted. Also, by sharing Facebook video ads natively, you have access to targeting, optimizing and analytics tools offered by the platform. This means the landing pages they link to need to be optimized and accessible. generates 1,200% more shares than other social content, Branded video boosts purchase intent by up to, Businesses that use video marketing record, Ad units optimized for video distribution, Audience building through video engagement, Secondly, as people are watching videos in their Newsfeeds, Facebook is allowing brands to. Video ads are one of the most effective ad formats on Facebook. These are ideal for increasing your brand’s exposure and generating interest in your product and service. By increasing your coverage area, you have more opportunity to zoom into your product or have your captions appear a bit larger. There are a lot of things to like about this example, but the primary reason it worked so well is the story. Storyteller by day. According to HubSpot, viewers spend 5X longer looking at your video than a static image. When she isn’t working on a blog post, you’ll find her eating brunch, travelling or scrolling through cute dog videos on Instagram. This increases the ‘ad inventory’, so to speak, available to advertisers willing to produce shorter video ads, which in turn, reduces their CPM. A/B testing allows you to test different versions of your ads to find out which works best. Note—In addition to the effectiveness of shorter ads we’ve already discussed, 15-second and 6-second video ads have additional placements within Facebook’s available ad inventory. . Apart from capturing viewers’ attention, native videos also get 8x more comments than videos posted through Youtube or Vimeo. Instead, make the best use of visual elements and storytelling to draw in viewers and keep them engaged. Adobe uses videos created by users with its video editing tool to promote its features. Try using videos and images submitted by users through social media to create more organic and credible advertisements. There’s one thing you should always keep in mind when making social network video ads. At this point, viewers are likely already engaged in the native video and are watching it with sound. Learn the 2D animation process of creating an explainer video in 7 simple steps right from the concept and script upto the music and final delivery. Here we’ve compiled a list of some the best Facebook video ads out there. Yael Klass Head of Content at Promo.com. With Promo.com, creating videos is easy, affordable and simple—We provide everything, from the footage (over 15 million video clips) to messaging, pre-edited music and a simple-to-use video editor. Keep it simple and minimalistic. In addition to their effectiveness, these six-second videos receive additional placement opportunities from Facebook. Remember… more often than not, the best ads are the ones that look the least like an ad. They last for up to 15 seconds or until the viewer dismisses them. You must capitalize on the momentum you’ve built with your video with a CTA. With a new category or complex product, advertisers need a bit more time to explain: This video comes through in all three areas, and it does so with irreverent humor that keeps audiences entertained throughout. The best Facebook video ad examples for 2020 | Promo.com Blog Facebook Video ads placed here have the advantage of targeting people with purchase intent. But in order to continue watching the video, they must first watch your in-stream ad entirely. You start visualizing ways in which the advertised product or service will solve your problems. Tags: Facebook, Facebook Ads, Facebook Video, Facebook Video Ads About the author Antonio Calero Antonio Calero is a Social Media author, speaker and the Head of Marketplace Services for AdEspresso , a web-based software that simplifies the processes of optimizing and reporting Facebook ads. … When it comes to Facebook video ads, however, many people are still left with more questions than answers. Breath in. If you’re concerned about your associating your brand with sensitive topics, you can also exclude your ads from specific content. Save my name, email, and website in this browser for the next time I comment. They let brands target ads to users based on simple filters like age, gender, location and interests. for how to use video to grow your business. Which section of your target audience prefers a certain ad? After understanding your marketing objectives, the next step is to select the appropriate “key performance indicators” (KPIs). Facebook Video Ads Examples That Sell with Emotion. Essentially, with a Facebook Video Ad, you’re able to showcase a video, using all of the targeting options that Facebook is famous for. And what better way to drive up viewership and engagement than by sharing consumers’ #1 favourite type of branded content — videos. If your video starts with a CTA, you risk losing viewers because your content seems overly self-promotional. Video ads have the potential to generate a lot of sales and the highest CTR of all digital ad formats. With no time wasted, the audience is greeted with an establishing shot of the product on a white seamless background. The sad reality is, consumers love content that engages them with minimal effort on their part. Also, Knorr mentions its brand name early on, so viewers can easily identify it. Millennials make up a lot of social media users. True horror fans, however, are a passionate group. Required fields are marked *. It’s easy to navigate and optimized for a seamless mobile experience. You can use them to show off a range of content, like highlight different products or specific details about one product. They weeded themselves out of the follow-up ads while also saving the advertiser some money on video views. Why it’s different than the known solutions, LastPass, a popular computer password manager, made a. about people forgetting where they put things—their keys, their car—to illustrate how common it is to forget things. They’re a quick, easy and efficient way for people to provide their information to businesses. … This is a great example of the classic product demo video ad. She loves anything and everything related to reading and writing. Learn how to create Facebook ads for FREE here:http://bit.ly/FREEFBAdsTrainingVideo ads are everywhere these days. Subscribe to our blog here. than a static image. And not a marketing gimmick to make…. The best part? How should you do this? If you had a consideration marketing objective, you can monitor web traffic with KPIs like the click-through rate. That’s because when an ad is good, you forget that it’s an ad and become interested in the content instead, which is the whole point of advertising in the first place! In-stream video ads match the intention of the most engaged viewers, and can complement your overall video ad buying strategy. These inspiring Facebook video ads by Salomon combine stunning visuals with an inspiring message to hook the audience. The KPIs you pick are directly related to the marketing objectives of your campaign. That’s because they know the process and formula for high-converting video ads. In fact, 55% of users consider it the most common platform to discover new products. Watching it, you can’t help but want to scroll down to read the... 3. Check out our Ebook, Learn Facebook Video Advertising from the Experts. The different Facebook ad campaign objectives available fall into three categories: awareness, consideration & conversions. Facebook is also a popular place for consumers to learn more about new brands. examples. They easily blend into a user’s feed and seem organic, letting you reach your target audience in an authentic way. They play mid-roll in publisher or Facebook original content within Facebook Feed, Facebook Watch and Audience Network. This way you can reach users who are already interested in your brand. There you go! This one should be a no brainer, but we can’t possibly stress it enough. The primary ad, or hero ad, is the main sales video … Humour (if used correctly) can be a great way to add charm to your video and hook viewers. These will be useful to measure and analyze the success of your video marketing campaigns. They’re perfect examples of engaging social media content to inspire your next campaign. * * * Best Video Facebook Ad Examples. But this isn’t really surprising. You might think six seconds isn’t enough to make much of an impression, but the data Facebook released says otherwise. These are super important because they feed into Facebook’s targeting algorithm and make your videos more search friendly. Use captions to increase view times by 12%, 3. That’s why running successful Facebook ads is vital to the success of any business.. Facebook ads campaigns are generally the cheapest and most easily trackable online advertising platforms that marketers like you can utilize. To make it a no-brainer for you, I’ve laid out a simple 5-step process for crushing it with Facebook video ads. of story they are telling—A horror story. This is why CTAs strategically placed in the middle of an ad are optimum for encouraging your audience to take action. That’s exactly what the video helps you do... 2. And that’s where we think we can help. What are the best Facebook video ads examples? They’re perfect examples of engaging social media content to inspire your next campaign. But with so many options available, Facebook video ads can sometimes get confusing. Which ad format has the most comments, likes or shares? You can use it to target your videos to users who watched the previous ones to create a comprehensive user experience! Square videos take up more real estate in the Facebook Newsfeed than horizontal videos. Or, you can test out two different ads on the same audience to see which content and style works better. From there, it moves directly into feature-by-feature shots of different characteristics of the bag, each with its own caption. For example, if your objective is increasing video views, short and vertical Stories video ads might be your best bet. In case you haven’t heard, humans now have a shorter average attention span than goldfish. Bang in the middle of your video. Don’t worry though, the solution is simple. How Successful Facebook Ads Help Businesses Grow. The first three seconds of the video show a woman feeding something to a blindfolded man. 5 examples of high quality Facebook video ads 1. AdEspresso already did that when it listed us first in its post, Top Facebook Ad Campaigns To Boost Your Results in 2019, Well, there’s more–much more–where that came from. Remember, sometimes the most effective ads are the ones that least look like it. With this format, users can horizontally scroll through up to 10 videos in one ‘carousel’ ad. In one of the best Facebook ad series we’ve seen, they use a simple, single-photograph and a description of a new, exclusive collection to drive traffic to their site. As a brand that makes beard care and grooming products, it focuses on encouraging men to grow their beards. In this article, we discussed the best ways to include video in email. This is why Facebook video ads can be so powerful for grabbing your audience’s attention and getting them to take the action you’re looking for. Which call to action has the highest conversion rate? Each with its own call to action link! The experience starts off with a regular cover video and 4 products displayed below it. Rather than seeming overly self promotional, they have the power to relate better to potential future customers. In-feed Facebook video ads are great for increasing your brand awareness and sparking potential customers’ curiosity. Keep things natural and remember to be yourself! You can even break this down into 3, 10 and 30-second video views to understand how users are watching your video. They’re cost effective and help you create ads that seem more like regular, engaging content. But, first, let’s talk about… The 3 Stages of a Facebook Video Ad 1. Facebook makes subtitling super easy with its option to automatically generate captions for your videos. They also support CTAs through the ‘swipe up’ feature that automatically redirects the user to your website’s landing page. No matter if you used the same camera or just took a still image from your video footage, images are not the same as video when it comes to advertising effectiveness. This way, Facebook will send your ads to people—in addition to your target audience—who are most likely to watch videos. Connection targeting lets you target users who have connected to your brand’s page, app or events. Just remember to finetune and review them before you publish! We’ve mentioned this before, but we really feel the need to underscore this point: Grab attention in the first 3 seconds of your video. 1. The video in the ad clearly demonstrates how the product works. When I saw this ad I originally thought it was an article and clicked on it. Make sure your ad doesn’t look like an ad. While the concept of the videos is clever, that’s not why we like these ads. It’s also emotional and ends with an inspiring CTA, “Write the future”. And we can totally see why! Customers often use comments to ask questions, share experiences and even debate prices. If your brand offers services, carousel ads can be used to highlight the various services you offer and their features. This means your video’s title plays a crucial role in attracting attention and increasing video views. But first, let’s quickly lay the groundwork for video advertising. Or even worse, mark it as irrelevant. The video is effective and delivers a powerful message with supporting stats. 7. Tools like Hubspot’s ‘Make My Persona’ can be great to help you map this out. Now that we’ve equipped you with all the actionable tips you need, it’s time to make your own Facebook video ads. This is great for helping you target your ads better. There are two main reasons for this. Facebook carousel video ads are available on the following ad types: Facebook Stories ads are full-screen vertical ads that appear as users are swiping through the Stories of accounts they follow. You start visualizing ways in which the advertised product or service will solve your problems. Good video ads fly under the radar. They should blend in seamlessly with the posts your customers see from their friends and other accounts they follow. It’s much easier to capture someone’s attention who already knows your brand and has expressed some interest before. So, inspirational and experience based video storylines are likely to get more video views and engagement. The latest research, tips, and best practices for optimizing your Facebook video ads to increase views and engagement in 2019. Get started for free! You have more time to thoroughly explain your message, as well as a more creative medium to illustrate your point. One of the best ways to see instant higher engagement, visibility and interaction on your ads is by targeting them. When you upload a video ad to Facebook, you’ll automatically be given 10 thumbnails to choose from. This makes them ideal to catch users’ attention and grow your brand awareness by increasing viewership. Be prepared to answer any brand related questions, clear up concerns and acknowledge users for their enthusiasm and positive reviews. So, aim to create short videos that go straight to the point. This video is part of the “Rapid Recipes” series featuring quick instructions on how users can make meals using the product. Rather than focusing on its product in an already saturated smartphone market, Peel uses video ads to showcase the people behind its brand. This helps viewers relate to the brand better and sparks their curiosity. Stories ads can be enhanced with fun and interactive features like special effects and filters. Don’t worry. Get access to the entire archive of pre-shot video templates for Facebook on the Promo video creation platform. Humans are hard-wired to understand stories, so when the target audience watching this video sees the beginning of a story, they have to stick around to see how it unfolds because of their curiosity. Take this video by GoPro, for example. In comparison, CTAs at the start have a rate of 3.15% and end have 10.98%. 96% of Facebook users browse the app through their smartphones, so mobile friendly landing pages are key to securing conversions. It’s better to stick to advertising products that consumers are actively looking for. Your title should be concise, informative, catchy or funny — whatever works best for your brand and message. How do you make video ads look professional? This hilarious, engaging and relatable Facebook video ad by Chatbooks got a whopping 72 million views. It’s a part of the brand’s campaign titled “Beard Motivation” aimed at encouraging men to give up shaving. That’s it! Best Facebook Ad Examples 1. The best ads on Facebook ultimately lead to sales. So keep that in mind when designing your thumbnail! This means it offers brands unparalleled opportunities for reaching and interacting with HUGE audiences. Don’t be coy—Tell the viewer exactly what you want them to do with clear language. This Facebook video ad by The Beard Club is entertaining, unexpected and catches the audience’s attention from the get-go. Even without sound. The video helps users associate the brand with adventure and thrilling experiences, rather than over-selling a particular product. So if you are raising awareness about your brand, you can use Facebook to broadcast your message in a highly economical fashion—much cheaper than running a television campaign. Create Facebook video ads that take your business further. In fact, you probably already knew all this and might even use competitions or giveaways to encourage UGC. Also, the video and instructions are entirely visual. Even though their reach is more limited than News Feed video ads, they have another edge. Use your CTA at the end, and drop in the middle of longer videos. Best practices for more impactful Facebook video ads. Secondly, notice the type of story they are telling—A horror story. By making interesting, captivating and relevant video thumbnails. Just make sure they’re eye-catching and reflect your brand’s personality and aesthetic. Facebook video ads can build brand awareness, generate web traffic, and hopefully increase your revenue. With our analysis, we hope that you’ll be able to build on the examples given and make them work for your business. This one is pretty straightforward, but it’s still important. Lead ads also generate high quality leads by attracting people willing to go through the effort of filling out a form. Retargeting isn’t just for website traffic anymore! Since they offer more creative time, they’re great for showcasing your product or service’s benefits and applications. Check out this Facebook video ad campaign by ‘Always’. Four minutes is a lifetime in the Facebook Newsfeed, but they handled the risk very well by using a documentary-style video. It’s also not exactly a great way to grab your audience’s attention. Two of those key tools are: Did you know that Facebook has a specific ad unit designed to get you as many videos views for the least amount of budget possible? It means customizing your ads so they align with certain marketing objectives and specific target audiences. What this means is that advertisers can launch brand awareness video campaigns with broad targeting, then follow up with conversion-oriented ads laser-targeted only to people who expressed interest by watching a significant portion of a video. In fact, viewers who watch the first 3 seconds of a video are more likely to finish it. You might be asking yourself, “how long can Facebook video ads be?” and “what kind of video ads can you make for Facebook?”. Remember, an investment in your marketing now can bring loyal customers for the entire year to come. Let’s quickly address how both make a compelling case for video advertising. It’s best to make sure that the beginning of your video acts as a hook, captivating your audience. Consideration objectives are ideal for making potential customers more aware of your brand and inviting them to take a particular action. Also, opt for target expansion when creating your lookalike audiences. Oh, and did we mention? There’s nothing worse than having a visually stunning video ad that leads to a dysfunctional or unattractive landing page. By placing a CTA at the end, you’re losing out on everyone who doesn’t watch the whole thing. Your email address will not be published. Also, note that the video starts off right away with a joke—a tactic used to hook viewers early on. In this post, we’re going to break down some of the best Facebook video ads examples. Facebook supports a huge range of marketing objectives and offers a number of different ad formats to choose from. see how the product works, or hear the rest of the review, or know the price. In fact, according to Facebook, more than 70% are viewed to completion and most with sound on. Instead of just advertising their products, this video ad showcases razors of all shapes and sizes being destroyed violently. IE ads combine rich media content with direct response marketing to create an immersive and memorable user experience. Knorr connects its product with human emotion to help the audience relate to its brand. The video is short and does a great job of showing off the fun-loving and quirky personality of the brand. For example, carousel ads might work best for product launches while stories work better for short, captivating ads. You imagine your state of mind—happy, excited, adventurous—as you explore the vacation destination being advertised. This guide has everything you need to know. Videos on Facebook generate up to 8 billion views each day, including video ads. Video ads promoting blog content, for example, might seem misplaced. This means you need to tailor your video marketing strategies to match the platform’s requirements. If your video isn’t engaging enough from the get-go, chances are that potential customers are scrolling right past it. Casper: Humor. Additionally, video ads receive 20% more clicks than images. Strategy #15: Incorporate social proof into Facebook ad design. In-feed video ads are best suited for longer videos like explainers, product demos or influencer videos for example. At the same time, don’t keep your audience too wide because the results might not be targeted enough. Even those who would never in their wildest dreams consider leaving Apple for Samsung, can appreciate the bold statement this video ad is making.